NED AGENCY SUPERSONIC TVC

Wagering brand, Neds has unveiled its first campaign under new platform ‘Neds Level’ to reflect the brand’s pioneering approach to innovation.

Fast, furious and a lot of fun – this TVC shot in Brisbane CBD had it all, race cars peeling skids around corners, race horses, greyhounds, all packed into a frenetic narrative promoting Neds as a next level betting agency. The creative thinking was led by BCM ECD, Christy Peacock and was directed by David Ma, via Finch.

With a multi camera shoot of this magnitude we needed to stay fast and furious also. Running light and on batteries with long range transmitters up the whazoo we were able to not only keep up, but pull out multi layered composites on the fly, edits and making sure we never missed a shot ensuring our great director was a happy chappy.

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