IN STORE PROJECTION INSTALLATION FOR STANDARD ISSUE

Mesh shoots and install content for video projection in new super store in Newmarket, Auckland

Teaming up again with the Standard Issue company in Auckland, New Zealand, we were asked to go and shoot some macro imagery of the care ad craft that goes into these beautiful garments.

Teaming with up with DOP Andrew McGeorge, a bunch of glass mirrors and other shiny object we set off to the factory to uncover some knitwear gold. Treating it as an in camera project, we created an in camera look LUT and aimed for no editing or post as some book end parameters to try and keep to.

With our tech background we were also able to carry out recommendation and installation of the projector in house. All in all a fun little project.

Standard Issue

Andrew McGeorge

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